3 2 energy produced from 40 hectares of photovoltaic panels will fuel the production of the low emission, cleaner ammonia, which has been trademarked, Blumonia. Nearby, a CO2 plant will be constructed to capture and store the emissions from the ammonia production process. The high concentration and high purity CO2 will be used by the food and beverage industries, as well as the agricultural sector, including the seaweed superfood industry. In another decarbonisation move by the company, Motti said a railway line and terminal was being established directly into its facility to effectively mobilise everything. CEO’s global call cont. from page 1 “The entire supply chain, from production to distribution through to the end usage of our products, is a process we are striving to make circular, sustainable and with minimal impact on the environment, which we measure and monitor throughout the process,” he said. Haifa Group’s manufacturing developments also have broadened its fertiliser product portfolio, from its flagship potassium nitrate to enriched fertiliser blends and controlled release products, and with more recent significant investments into micronutrients, biostimulants and other sophisticated plant nutrition solutions. Supporting the product range is ongoing development with digital agricultural solutions to assist the design of fertiliser programs and real-time decision-making, which Motti said helped to further enhance for improved precision agriculture and sustainability with enormous investment into its manufacturing plants as well as product and application technologies. Motti said the factory investments and new technologies would significantly reduce the company’s carbon footprint and, also importantly, the environmental footprint of agricultural operations, which would come under increasing scrutiny into the future. Haifa Group is investing $700 million into the expansion of its manufacturing facilities and sustainable development capability, including $300 million into a new ammonia plant producing blue ammonia (pictured), the major raw material used in the production of nitrogen fertilisers. Renewable efficiency and sustainability for growers. One of the latest digital developments has been an App called Croptune, which, from leaf photos taken by smartphone cameras, can identify the level of nitrogen in crops and aid agronomic decisions. “In the future, this platform will integrate more modules such as irrigation and plant protection, as well as predict carbon emissions,” Motti said. “These technological advancements not only increase productivity, but also contribute to climate change mitigation by reducing the environmental footprint of agricultural operations.” He said by embracing innovative precision practices and leveraging cutting-edge technologies, the industry could create a resilient agricultural framework that served the needs of the population and preserved the planet for future generations. “At Haifa, we simply believe that by helping growers produce more food while reducing their environmental impact, we can make a positive impact on the world.” “Focusing on nutrient use efficiency and sustainable agriculture solutions is the key to safeguarding our planet’s health, ensuring food security and fostering a thriving future for us all,” Motti said. IN THE MEDIA SCRUM: Motti in an interview with Eliza Berlage and Jessica Schremmer, ABC Rural, and Sebastian Calderon, Murray Pioneer, to discuss his visit to Australia and the SA Riverland early this month. ABOVE LEFT: Haifa Group CEO Motti Levin (left) and Australia Managing Director Trevor Dennis (right) with Troy Lowe during a visit to the Nutrien store at Berri in SA’s Riverland. ABOVE RIGHT: Together with Trevor, Motti enjoyed going from orchard, with Elders Loxton Horticulture Agronomist Steve Lehmann, to table at Almondco Almond Hut, as well as seeing some sights while touring almond country in SA’s Riverland.
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