15 14 people that are core components of the everyday story. Now, that’s also not going to be bordering on representable without covering some of the length and breadth of our big land. So, on a tight budget – because we all work in the rural industry – one producer director and a film crew of one with a small, flight luggage-restricted bag of cameras, took flight to get the job done. And they were ably supported by our own team members and everyone involved, as typically occurs with our great industry. Multiple days of flights and open-road travel across three States and to different regions; stealing some time within people’s busy schedules to capture WHAT’S in a corporate video production? Well! What you won’t know is just what can go into three-and-a-half minutes! After nearly two decades with an Australian office, we thought it was about time to bring our story to light on “the big screen” with some of our fantastic grower customers, retail partners and their agronomy teams. It all started with an idea, and, of course, the story couldn’t just be about us. Yes, we are proud of what we do within the lane we are in, but we are all part of a wider industry and we are all striving to help achieve the ultimate goal. So, the storyline and production plan come together, and then there’s the challenge of combining it with vision of some of the crops, different areas and the vision from all different angles, including from the sky; cajoling some cast members into showing us their best acting moves and having a friendly chat with us on camera; and, of course some fun and games along the way all ensued before… job done, vision collected! Then came some of the heavy lifting! Sitting in the editing chair and piecing every slice of vision with the story, wanting to acknowledge everyone involved and therefore leave little on the editing floor, mixing it with an appropriate melody, blending in some animation, and selecting the right voiceover talent to speak to our industry. Viewing the end result also triggers some reflection on the job now done, our daily lives in this industry and the journey ahead. What is clear is we are an industry with amazing, supportive people working in a great environment, producing great things and despite the challenges that may be ahead, we are tremendously resilient. And for those of us that can be a little more confined to offices, getting some “fresh air out there” and spending time together is like a drug you want more of. Yes, it was inspiring stuff, and in just three-and-a-half minutes, you too could have your own dose of it – just click the YouTube icon! And a big shout-out goes to all those growers and our retail partners and their teams for being involved – we thank you! Haifa Australia hits the big screen
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